Google Search Console is Your Friend

Google Search Console (GSC) is a free piece of tracking software available from Google. You simply login (or create an account) at GSC and prove you own your website, by placing a piece of code in your DNS and, voila! Google will tell you a wealth of information about your site’s performance within Google’s search results.

I’ll explore GSC more in future posts because it is a gold mine of information. In this video, however, I’m using it to investigate perhaps the most fundamental element of SEO: is my page set up properly for the keywords (search terms) I’m intending to target?

Using Google Search Console to See Ranking Keywords by Page

It’s no good targeting ‘financial services Nottingham’ only to find that Google thinks your page best answers the query ‘how should I invest my income?’

Follow along with me as I show you how to select a page in GSC, check which queries it’s ranking for, and see how high you’re ranking for those terms.

Using GSC to Check for Keyword Cannibalisation

Keyword cannibalisation is a big no-no in SEO. This describes the situation where two or more of your website’s pages rank for the same keyword. This is bad news for you when it happens because it means that Google doesn’t know which is the preferred page for the term and so both of them get marked down.

I’ll look at how to deal with keyword cannibalisation in a future video. This time, I’m simply showing you how to identify whether or not you’re suffering from it. Skip to 1:24 in the video if you just want to see how to use Google Search Console to spot keyword cannibalisation.

Three-minute video showing some quick SEO wins from Google Search Console

If you’re a marketing manager or small business owner and you’re interested in learning more about being a ‘Spare Time SEO’, click this link to grab my 5 SEO Changes you can make today that will improve your site’s ranking ability.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top